Last Updated on February 16, 2022
Private label products require being manufactured by companies that plan to accommodate goods to local costs and consumers’ desires. It is important to know how to sell products which popularity attracts more buyers.
Their types are to be analyzed and considered as the main core. Each economic growth pays great attention to brand names and their commercial value. That is why, today, we are going to show you some of the best types of them in order to widen horizons of your knowledge.
What is Private Label Products
Usually, a private label product is produced by a third-party company, however, it has a retail company’s brand name. Retailers are engaged in creating: concepts, materials, style, and packaging. Meanwhile, manufacturers are involved in producing products and delivering them to retailers or consumers.
Drop shippers can find their reliable direct manufacturers using AliExpress. Thus, drop shippers work via the Oberlo application in order to place AliExpress goods in online stores. Setting their own markups, they pay for goods at wholesale prices and send orders directly to customers.
Also, customers prefer to receive quick answers and consultations, at the same time analyzing drop shippers’ abilities to apprise buyers of useful features. Avoiding fake and low-quality products, ePacket can offer to deliver goods at lower prices and track their delivery ways, if someone wants to get products from China.
Here is a useful list for you.
1. Water Bottles
10 million tons of plastic pollute seas and oceans, killing sea fish. These problems should be analyzed before founding companies. Nowadays, reusable water bottles have some advantages which you should know.
They can contain dishwasher-safe hard plastic, BPA-free materials, filters, and temperature regulators. Such features help people protect nature from contamination and stay healthy at any time.
Additionally, many water bottles can have plastic loops, bite valve straws, leak-free screw tops, pop-top lids, steel materials, hollow rods, time markers, fruit rods, silicone sleeves and wraps, easy-to-clean glass materials, plastic handles, and rubber spouts.
2. Hair products
Hair analysis requires researching mineral deficiencies and metal poisoning. Hair product companies develop products that can heal and soften hair fibers. The health of hair influences an appearance that also affects success in fashion jobs.
You should sell shampoos, conditioners, and liquids enriched by herbal essences, sulfate-free skincare ingredients, and anti-frizz benefits.
Finally, hair products can include coconut, aloe extracts, argan creams, hyaluronic acid, money-saving hair dryer brushes, moisture masques for dry hair and scalps, moisture shampoos with nutritive solutions, foam conditioners for bouncy strands, powder-free pluses, and chemical scent reducers.
There are technical specifications that ban toxic and irritating effects. You must know such standards when you get information from manufacturers.
3. Body products
The $600 billion beauty industry looks prosperous and attractive for those who want to work in the sphere.
Estée Lauder, L’Oréal, and Procter & Gamble are successful companies that encourage fresh businessmen. Body care is an important task fulfilled by customers who buy body wash liquids, deodorants and moisturizers.
Thus economics matches daily consumers’ demands. There are many positive details, such as antiperspirants without parabens and dyes, body balm sticks, ethereal sun protector lotions with minerals and aluminum-free papaya deodorants and many others.
Analyzing demand for goods is a good method for choosing brand names because the niche is always popular. For example, the common market cost of deodorants reaches about $11 billion by 2021.
4. Essential Oils
A product category with essential oils can be used in aromatherapy and alternative medicine. They heal limbic systems, memory, breathing, pressure, and hearts.
You can sell the types, such as peppermint, lavender, sandalwood, bergamot, rose, chamomile, jasmine, and so on. Such products contain herbal odors, tea trees curing infections, anti-sickness Ylang-Ylang, and so on.
Additionally, aromatherapies heal stress by spreading good aromas and making massages.
Remember that manufacturers must control that they match the features, such as purity, quality, and reputation and don’t contain toxic elements.
5. Pet products
About 90 million households have dogs or cats. Such trends make people buy more food. Online stores can boast of pet product lines.
Pets can also be relaxed by a ‘calm jacket’. Besides, orthopedic beds fit well. Withal, buyers can choose waterproof fur-free blankets for cats, anti-alarm liquids, multicolored litter indicating illnesses and infections, paw cleaners, travel bags for animals’ food, doorbells, and liquids for fangs.
Also, pet food manufacturers must meet veterinary-sanitary requirements and food must be natural and free of salmonella, enteropathogenic, and anaerobic microflora.
6. Baby products
About $10 billion is the cost of the whole niche baby market. If parents want to gladden their children, they should purchase baby rockers, childproof diaper pails, baby carriers, strollers, and car seats.
Moreover, there are other products, such as bath lotuses, nasal aspirators, plush toys, relief valves, baby smart monitor systems, manual pumps, food sets, salves, water wipes, and sleep sacks.
Manufactured diapers must contain materials that do not irritate gentle baby skin after wetting and fight allergic side effects.
7. Beard grooming products
The beard market is valued at about $25 billion. By 2022, its value will reach about $40 billion. Meanwhile, men wear beards like Vikings. So, they need to buy grooming products.
Their desires are satisfied by oils with vitamin E, charcoal masks, perfume, serum with vitamin C, eucalyptus face scrubs, anti-acne gels, and so on. Thus they are glad to strengthen their health and pretty looks.
Also, men can purchase beard oils, brushes with ecological wooden brushes, anti-itch special shampoos, balms with wax, trimmers, grooming scissors, shea moisturizers, and beard softeners.
Chemists assert that such products must not contain lead, poisonous and harmful kinds of liquid that can cause allergic reactions. It is necessary to analyze them in laboratories before sales.
8. Health products
Every year, obesity problems increase a great number of consumers of natural products. But profitable goods for health like echinacea supplements cure diabetes and cancer. Coconut oils have low calories, anti-inflammation, diet profits, magnesium, and calcium.
Moreover, everyone can obtain vitamins for children, anti-heartburn tablets, Ibuprofen against pain, rinsing nasal sprays, melatonin tablets, hand sanitizers, prenatal baby vitamins, suppositories for women, liquids for oral freshness, and electric pads for back pain.
According to the World Gastroenterology Organisation requirements, probiotics must have resistance to the acidic environment of stomachs and bile, ability to colonizing, growth characteristics, safe usage, and constancy of cellular viability and probiotic activity.
9. Phone accessories
In 2021 the entire global value of phone accessories reached about $85 billion. The market offers modern phone accessories to the target audience, such as teenagers, students, and others.
The product listing includes wireless chargers with two ports, shockproof smartphone cases, scratch proof glass screen protectors, portable chargers, and wireless earphones. Additionally, people buy stands, lightning cables, adapters, Bluetooth headsets, power banks, tripod stands, cleaning wipes, card slots, and wallet cases.
Such a market requires more power and creativity to compete with the leading giant companies. Also, new brand names have to be even more contemporary than the leaders.
10. Smart backpacks
Smart backpacks have a lot of benefits, such as electric charging, carrying of computer accessories, waterproof materials, and so on. Moreover, compartmentalized backpacks are useful when people travel in mountains or nature parks.
They also include zipper straps, designs, USB chargers, pockets for money or cards, anti-theft systems, fiber ballistic nylon materials, anti-wet breathable features, buckles, compartments for personal toiletries and office supplies, ventilation designs, and rain covers.
Besides, the key companies are AMPL Labs, Targus, TRAKK Tech, LLC, MOS Organizer and Portronics. China and North America compete with each other. China is considered a growing leader. In the current year, the global market growth reaches about $4 billion, so it motivates manufacturers to work harder.
11. Children’s Toys
Children have to play with safe toys. So, parents can buy puzzles, picture books, dolls, little cars, and childish guns, balls, trains, ladders, and so on.
Furthermore, kids are glad to get funny alphabets, girlish tents, colorful clay and slimes, geometric sets, laptop with games, wooden puzzles, balloon inflators, balloon pumps, molding tools and rollers, darts, chess, cubes, blasters, unbreakable helicopters, and skateboards.
Namco Bandai company’s revenue reaches about $7 billion, and Lego reaches about $6 billion.
Particularly, toys cannot contain harmful materials, such as carcinogenic phthalates, phenol (which harms livers, kidneys), formaldehyde (which causes skin eruption), mercury (which causes dizziness, nausea, and so on), etc.
12. Clothing
Many brands offer consumers female and male clothes. Quality must fit the latest fashion trends and comfort. Shopping is very pleasant when all buyers can choose their favorite robes, costumes, trousers, jeans, shirts, and so on, especially relying upon durable materials.
Withal, everyone is free to buy cotton T-shirts, solid joggers, leather belts, calf socks, woolen caps, neck mufflers, sport running sets, lounge shorts, track pants, sweatshirts, beach hats, hat scarfs, helmet liners, stylish tops, and elastic boxers.
The global clothing market plans to grow to about $2 trillion by 2022. The United States, China, and Japan are the industry leaders. However, people must pay attention to safer clothes.
Everyone should know that rough underwear can cause hemorrhoids and infections, meanwhile, push-up bras cause blood stagnation and mammary gland diseases. That is why standards must consider all risks.
13. Eyewear
In order to read more books and train memory, people must have suitable eyeglasses.
Eyeglasses comprise such pluses as prescription lenses, light-blocking, polished metals, or stylish oval rims. They can gladden consumers with flexibility, filter lens, durability, pliable materials, lightweight frames, anti-reflection technologies, rectangular shapes, nose pads, carry boxes, polarization, and strong hinges.
Different useful eyeglasses improve human visual acuity and let them economize on durability, fitting modern styles. By 2022, the eyeglasses market will grow at 2.3%. Eyeglasses must have UV filters not to spoil sight. Quality is a classic benefit at any time.
14. Workout equipment
Strong health requires good training in gym places. Every sportsman can buy cardios for running, functional trainers, weights, dumbbells, cybexes, benches, exercise bikes, and so on. Thereby people can economize on durable metallic materials.
Moreover, workout fans can get sit-up leg bars, dual wheels for abdomen training, push-ups, stylish black gym sets, tummy trimmers, exercise bands, knee mats, types of equipment for chest and arms, wrist tools, and gym combos. These things are reliable helpers when you train your bodies and muscles.
The cost of its global market is about $12 billion and is expected to reach about $15 billion by 2022. Here is the list of the leading companies: ICON Health & Fitness, Inc., Johnson Health Tech Co., Ltd., Technogym S.p.A, Peloton, Nautilus, Inc., Core Health and Fitness, LLC, Impulse (Qingdao) Health Tech Co., Ltd., and Torque Fitness, LLC.
There are some requirements which include metallic elements covered by anticorrosive compositions, using castor oil, and disinfection liquids. Thus, sales can be more profitable and trustworthy, realizing sportsmen’s wishes.
15. Storage products
Storage products sold by retailers gladden buyers with a practical side. When you hike in a forest, you are obliged to take the most useful things.
Particularly reusable food storage bags protect snacks from spoiling. Also, shoe racks, kitchen trash cans, bath baskets ease daily human life. Withal, you can sell eco-friendly bags for vegetables, containers for grains, boxes for rings and cosmetics, baby bags for diapers, jars for nuts, containers for toys and tools, tripod shelves for kitchenware, and garlic holders.
These nice things have been and will be useful for centuries. American scientists advise people to avoid bisphenol materials because they cause oncological diseases of mammary glands and prostates.
16. Home decor
Home decor is the main part of interior design.
The beauty of rooms depends on the details, such as wall shelves, ceramic figures, oriental statues, garlands, artificial plants or trees, baroque mirrors, Turkish carpets, handmade artworks, scented candles, and antique vases.
Designers can help choose décor things that fit interior styles. They can inform you of design styles, such as Scandinavian, coastal, bohemian, traditional, midcentury, Art Deco, industrial, American, English, Bauhaus, empire, antique, classic, gothic, modern, rococo, eclecticism, Roman, Renaissance, victorian, Avant-garde, expressionism, Russian, Japanese, Chinese, Provence, etc.
In 2021, the international décor market has reached about $600 billion. Thereby, such goods can be sold well in cities where new buildings are to be erected.
17. Fishing equipment
Fishers are aware of fishing gears which help them catch big carps or pikes.
First, experienced fishers wish to buy fishing rods, hooks, reels, lures, nets, boats, and floats. Moreover, buyers can buy hooks made of stainless steel, landing nets, lure tackles, artificial baits, traps, rod holders, and automatic hand washers.
These things are popular at any time. All customers will be happy to receive them on birthdays. About $13 billion is the last cost of the global fishing equipment market. It is evident that stores can sell such products, multiplying incomes every month.
18. Kitchenware
Profit margins can render attractive if retailers sell kitchenware products.
Housekeepers or restaurateurs often buy knives, polypropylene or wooden cutting boards, can openers, measuring cups, spoons, sharpeners, pans, etc.
Additionally, customers prefer to buy water trays, plastic jars for beans and grains, spice racks, storage containers for food, chili cutters, fruit slicers, vegetable choppers and cutters, cookware sets, rolling pins, squeezers for fruits and soup deflectors.
The global kitchenware market is to grow by about $5 billion during the current year. Thus, the growth can influence the number of culinary schools, educating jobless people.
19. Games
Children like to play computer games. Such a private label category teaches kids how to develop logic and fast reaction when they carry out strategic tasks.
Little kids can play other games, such as wooden puzzles, board games, family games, strategies, floor battles, Supermario, video games, rainbow chess, woodpeckers, brainstorms, football, basketball, tennis, domino, jigsaw puzzles, and so on.
These games improve minds and sport skills which are necessary nowadays. If you doubt the profitability of computer games, you should know that the global market of games is estimated at about $156 billion. Obviously, it is important to create brand names and interesting games for children.
20. Backpacks
Backpacks are chosen by students. They prefer to have USB ports built in tissue. Different colors fit tastes, and compartments make them useful.
People can put in laptops, headphones, cables, books, pens, rulers, etc. Furthermore, they include vegan leather, key holders, water-resistant fabrics for papers, luggage sleeves, lightweight materials, polyester fabrics, pockets for bottles, load points, phone holders, cord support, and organizers for pens.
Such functions are indispensable and useful for buyers who still study in college. Bad backpacks can cause scoliosis, inflammation in cartilage tissue, arthrosis, and other troubles. Therefore, manufacturers must avoid such low features in order to boost sales.
21. Shaving Equipment
Handsome faces suit nice shaving tools. Therefore, each man must obtain brushes, razors, creams, foam, aftershave balm, etc. Such marketable goods bring big incomes pleasing every party.
For example, shaving blades can contain stainless steel and nice designs. Epilators successfully fight hair on legs and other parts of the body.
Also, shave foams moisturize skin and eliminate irritation, making spots clean and smooth. Besides, if some men have problematic beards, they can use beard growth-stimulating products.
About $12 billion is the global market cost of such a niche. Daily usage makes it profitable for beginners, and that is why they can satisfy the demands of buyers.
22. E-cigarettes
According to Wikipedia statistics, about 88% of smokers who inhale e-cigarettes stop using real cigarettes. They contain batteries, atomizers, mouthpieces, USB charge connectors, etc.
Inveterate smokers consume them to diminish a classic smoking habit. People can choose their colors, such as white, black, blue and so on. Compact forms can be placed in suit pockets.
They also contain prefilled or refillable cartridges, tanks, mods, e-liquids, sensors, organic materials, and different substances. Such a market niche is a profitable way to earn a lot of money.
There are about 1 billion smokers in the world, and perhaps they want to stop smoking. Therefore, e-cigarettes can be a way to replace classic cigarettes, enriching all trade parties at the same time.
23. Tracking Devices
Tracking devices are useful when car thefts occur. Thereby, car owners can track criminals. Waterproof GPS trackers show maps, routes, and addresses.
Taxi drivers appreciate these practical functions as well as mere travelers. However, there are other pluses, such as safe zone notification, speed alert, searching, personal ones, devices for boats, trailers, and vehicles.
Some devices feed on engines, and their types comprise plug-in, hardwired, and operated by batteries. Many online websites offer rich assortments of tracking devices. So customers monitor those sites every day not to endanger their stuff.
Thus, these positive features diminish thefts and enhance local orientation skills. Apparently, businessmen can earn nice incomes if they start selling such systems.
24. LED Lights
LED lights are indispensable details when you use them in fixing garlands, car lamps headlights, traffic lights, and screens. Thus advertising can be brighter and more fruitful. LED lights are used on holidays, parties.
There are many types of them, such as globe balls, color-changing ones, remote, curtain strings, decorative, copper and fairy ones, portable, flexible, indoor and outdoor, sensor lights, Bluetooth lights, rope-like lights, silver, window, rechargeable, and so on.
This niche market is very advantageous. Retailers can choose any option. In 2021, the LED lighting market has reached about $76 billion. Urbanization helps the market grow faster to strengthen economics. Every company can create brand names that fit local mentality and traditions.
25. Cosmetics
Nowadays, classic cosmetics are popular as well as natural and organic ones.
Buyers can choose products that contain plant extracts, microorganisms, oils, lavender, rose, mint, etc.
In 2021, you can be sure that your business will be advantageous because the market value has reached about $400 billion. Besides, women like romantic images and names. That is why natural quality, captivating brands, and high revenues can suit each other well.
Here is the list of classic cosmetics which women choose at any time:
- Cosmetics that eliminate skin imperfections;
- Mousses which have 7 shades and keep skin healthy;
- Cover foundation which is natural;
- Makeup ones with a mirror;
- Lip colors which are waterproof and free from parabens;
- Waterproof correctors which conceal black spots and bad sores;
- Lipsticks that have wetting formulas and purple hues;
- Lip inks which make lips bright and have pigments;
- Mascaras which have wax, bristles, anti-clot brushes, washable functions;
- Duo sticks which emphasize features and have a beige cream texture with light shades;
- Sticks for eye shadows enriched by vitamins;
- Eyeshadow primers with crease-free effects;
- Tipsy lips with mango aromas, sun protection, and vitamins;
- Storage containers which can contain rings, bracelets, necklaces, and cosmetics;
- Eye pencils which are waterproof and fade proof;
- Beauty organizers, made of plastic and aluminum, fit the desires of young ladies;
- Powder enriched by different pink hues and a mirror;
- Toiletry bags which have many pockets for brushes and lipsticks;
- Face brushes with gentle bristles and wooden handles;
- Deodorants enriched by plant extracts which protect armpits.
How to sell a private label product
Before you sell private label products, you should analyze demand and product popularity. Then you are to scheme plans on cost, ship, profits, storing, and budgeting. After fulfilling these actions, you can sell your goods via online or offline canals.
- Brainstorm product Ideas.
- Consider specific product attributes.
- Conduct market research.
- Research product suppliers and manufacturers.
- Finalize your logo, design, and packaging.
- Determine your fulfillment strategy.
- Decide on your manufacturer.
- Create your Amazon listing.
- Optimize your listing to increase sales.
Private Label Manufacturers
Finding private label manufacturers, you can research them on Google, Alibaba, and so on. First, you have to consider good and bad feedbacks. Then you can contact and start conversing with private label manufacturers. Furthermore, you are to pay attention to shipping costs, time, and order quantity.
Are private label products profitable?
Retailers have a right to boost margins if they are aware of a whole process from manufacturing to delivery. Costs of private label products can be cheaper for retailers at about 45%. Thus they can harvest profit margins.
Examples of private label brands
There are many successful private label brands. For example, Tesco, Heinz, Trader Joe’s, AmazonBasics, and Pinzon. Particularly Tesco produces beans with good-looking packaging, competing with famous brands. Thus private label brands waste lesser money on marketing, and buyers purchase products at lower prices.
What is the difference between white label and private label products?
Usually, private labels are sold in one retail shop, meanwhile, white labels can be bought by many retailers. Moreover, white label products can have wider market scales for small businessmen, and offer legal requirements. Private labels fit unique products.
How to Price Private Label Products
Prices can be influenced by brand positions and business models (via sites, distributors, stores, consumers). Therefore, retail prices depend on selling chains and later margins. Particularly — your price can be within 20% which is lesser than your competitors’ prices.
Summary
Finally, private label products give a good chance to distinguish your product. Thus you can form buyer bases and become an e-commerce seller. Moreover, as a retailer, you can control production, pricing, and branding. However, the importance of hard labor and meticulous analysis plays a leading role in success.
