Last Updated on August 5, 2022
In order to learn this skill, it is important not only to know the various ways to search for products and be able to use them, but also to understand which products can become winning at all, and which ones are not even worth considering. In our opinion, the best solution is to take some time to understand the criteria for a potential winning product and learn how to conduct research based on a clear algorithm.
Below, we’ll go into more detail about what to look for in a product and seller, and how to position yourself for success. Dropshipping via AliExpress is a great way to start selling online once you’ve got everything set up.
What is a winning product?
Asking the question, “what is the winning product?”, we understand that this is the product that your target audience really wants to buy, they need it, they are waiting for it at the post office and tell their friends about it.
However, it is worth remembering that the frequency of using the product in everyday life will not make the product winning. For example, if you drink tea every day, it does not mean that you will definitely make a six figure business with this brand of tea.
Think about all the competition that already exists in the sale of the tea world. Why should an average customer buy it from you, not in the nearest store?
Below there is a small reminder of the most important 5 points that will help you determine the winning product for yourself, let’s take a look.
Product not easy to find
The product must be unique, appeal to impulsive buyers, and be practical at the same time. Think like a customer: if I can buy across the street, why would I wait for a week to get it from Aliexpress?
No Advertising Restrictions
Most sales often come from advertising, especially when you’re just starting out with your store. Make sure your product doesn’t fall on the list of “banned” products that can’t be advertised on the biggest platforms on the Internet.
For example, you may not advertise tobacco products, adult content, or face masks. See that Facebook and Google must adhere to their advertising policies and avoid unpleasant surprises.
Solves a problem
We always search for something that will make our life easier: a simple water bottle tracking the water intake or watches counting your breathing or stress level.
Product is just different
As already mentioned, if the product is slightly unusual, it can already be an amazing choice for a startup.
For example, a sleeping pig pillow sounds and looks a little weird, so you don’t need to worry about lots of stores having this pillow; but it’s sweet and funny at the same time, which makes you a little original as a seller at this point.
Examples of winning products
Let’s take a look at some examples of winning products in 2022:
Since TikTok and Instagram have been covering more and more audience, people start thinking about their content in social media: drones for amazing views, lamps with neon color bulbs can make your photos and videos so different.
Healthy lifestyle and self-care is another big topic, so mats for yoga, water bottles with original designs and other things for keeping fit are so trendy now.
It would be such an omission if we didn’t mention electronics: smart watches, earphones (wired or wireless), phone cases seem to be forever in trends.
How to find best-selling products on AliExpress
Let’s take a look at some examples of websites with public bestseller lists, which are extremely useful for a beginning dropshipper.
Amazon Bestseller Listings
Amazon has best seller lists for almost any category of products: you just need to do a little research. There are different branded and unbranded goods available for purchasing. When you see something on the list that can be attractive to you first, then you can make it attractive for your potential customers.
But there is also an important thing worth mentioning: don’t use the manufacturer’s name. Take your time to make up your own brand and use it. Be simple and Google all your options before making the final decision, so you don’t have a competitor in this or another area. It will make your product more personalized.
Trending Category on Competitor’s Website
All of your competitors have bestseller lists, so you’d better check them out. Even if you can’t find their exact product by browsing their product collections, look for patterns in their top selling products.
The more you browse your potential competitors’ websites, the more patterns and connections you’ll find between top brands. It will make your brains think fast to create something that can be on top and unique at the same time.
Ebay Watch Count
You can also find the product you want to sell with Watch Count: it lets you see what’s hottopic on eBay. You can search for a winning product by keywords like “ionic comb” to see the photos and styles that are most popular right now.
But if you don’t have the expected result, you may type in “comb” instead.
Competitors Ads
No matter how good you think your ad is, there always might be a better one, that will just blow your mind and the minds of other clients. To make an outstanding advertising campaign, you need to understand that visual effect is important, but it’s not the only necessary thing when offering a product. You need to consider marketing and other things such as:
- Your ad must be targeted correctly and reach the right audience
- Use retargeting ad triggered by abandoned carts and your product was left unpaid
- Your site must be converting
- You need to convince customers to buy right now
- The product must not be widely available
- There must be reviews from different people (real ones!)
Google Trends
Google Trends is a popular free tool that is mostly used to find out if a product is growing or falling in popularity.
To do that, you need to type in the product type and the site will show you all the stats in seconds.
Tools to help you find a winning product
First of all, you don’t need a paid tool to find the best products on AliExpress. But if you can afford it, there are some paid tools that have outstanding features to make your AliExpress product search easier and faster. So it’s all up to you. Let’s take a look at them:
AliExpress Dropshipping Center
The AliExpress Dropshipping Center (aka AliExpress Booster Program) is a tool created by AliExpress to help sellers find products, analyze products, and search for suppliers easily. To get started, you need to register using this link.
You don’t have to be a dropshipper to use this tool. You just need to sign up for the program (it’s free!), and get all of their tools.
AliExpress Dropshipping Center offers two main tools to choose from, including:
Tool 1: Find AliExpress Products to Sell
This is a great product research tool with three more tools such as:
- Best selling products: shows you which products are the best selling products on the market,
- Image search: find products similar to the image you uploaded,
- Sponsored products: shows the ones from suppliers who paid AliExpress to be on this list.
Tool 1: AliExpress Product Analysis
Shows all the statistics of any product you want to check for popularity.
Alitools
Alitools is a very useful extension that has been quite successful lately, because it allows users to monitor price changes for products on AliExpress, indicates seller trust levels and searches products, providing only real reviews from sellers.
The difference is, Alitools takes care of your safety and with the extension you can be 100% sure that you will find a bona fide supplier, and all the information is updated in minutes.
It’s free for use, you can install it from the official website.
2022 AliExpress Winning Products Predictions
Speaking of predictions, it’s not surprising that 2020 started a homestay, and since that time by now people have mostly been buying products that helped them work, eat, spend time and do other things at home and at the same time they wanted to stay healthy and active. Beauty and sports products, electronic devices – let’s take a look at what’s going to be trendy further.
Beauty products
- Exfoliating face mask
- Nail polish
Fitness & Health
- Exercise bands
- Water bottles
- Yoga and Pilates mats
- Kayaking accessories
- Home fitness equipment
Home Decor & Furniture
- Blankets
- Furniture for kitchen and dining room
- Rugs
- Home office supplies
- Pillows
Hobbies
- Puzzles
- Board games
Electronics & Accessories
- Skins for laptops
- Bluetooth devices
- Magnetic technology
- Smart home devices
- AI lights
- Smart wearable devices
Other winning products
- Animal accessories
- Home clothes
Conclusion
There are many websites where you can find winning products and AliExpress is one of the best. This is a trusted site for finding the best DropShipping products and has many benefits for beginner and intermediate dropshippers and is much more suitable for scaling and testing than smaller providers or directories.
Using the tips in this article, you will be able to find products that sell well, you will understand how to solve customer problems and get rave reviews.
FAQs
How do I find a winning product?
You can find a winning product easily when researching trends, using some tools that can help you find a good item and remembering it should be a unique product.
How do I find best selling items on AliExpress?
When searching for a best selling item, you need to look through best seller listings, use Google Trends and check your potential competitors’ success in this business.
How do you find winning dropshipping products?
Dropshipping products are so easy to find: you just need some time and persistence. Check Google Trends, useful tools for analytics can also help you.
How do I find good products for dropshipping on AliExpress?
Products for dropshipping are easy to find when you do some research before starting your business.
