Lights up bright, looks like a agreeable white. With single point of connection to power supply on 5m strip, it draws 3 amperes at 12V, and the connection point feels warm right away, so I expect much higher power when feeding the strip at multiple points.
Spetacular light! The amount is very good, bit higher than the usual strip you find laying around. But the color rendition is mind blowing, everything is so sharp!