Package was labeled with "back massager vibrator". Something more vague should be used.
Good size, nice variety of speeds, easy to clean. Be aware this is VERY LOUD. Much louder than any other vibes I have of this size. It is NOT discreet. I found the battery terminal connections were quite loose - the cap spring was too short and not fastened properly. So when I tested the vibe, it would shut off mid-use. I added a drop of solder and that fixed the connection issues, but I shouldn't have had to, that's poor quality control. Over all though, for the price of the item and how fast it showed up, it's good.